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DID YOU KNOW?
Shelter pet adoptions are on the rise, despite the ongoing recession and high rates of unemployment.
Each year approximately 4 million pets are adopted.
The percentage of pets in homes adopted from animal shelters and rescue groups has risen from 27% to 29% in the last two years and encouraging statistics show that euthanasia of shelter pets is down 10% since 2009.
However, 2.7 million healthy and treatable pets are still losing their lives in shelters each year.
Seventeen million people will acquire a dog or cat within the next year.
The Shelter Pet Project is the first animal welfare campaign that the Ad Council has taken on in its 60-year history.